Eco-Service Branding
IMPACT STORYIncreased public focus on corporate sustainability, clients sought to enhance corporate image, business desired to create a service that would deliver eco-benefits that would be fiscally responsible. This is a story about building a certified “eco-service” that leveraged advanced analytics, branding, and a PR campaign to drive long-lasting market-leading differentiation.
Challenge
- Increased positive consumer sentiment related to companies with environmentally sustainable practices (primarily business-to-consumer enterprises)
- B2B enterprise wanted to help their clients gain and measure traction on sustainability practices in a market saturated with false environmental solutions
- Solution required to be market-differentiated and provide clients with cost savings and an enhanced corporate image
Solution
- Built certified eco-focused service leveraging analytics, branding and PR that enabled clients to demonstrate their care for the environment thereby enhancing corporate image while concurrently delivering significant cost savings.
Project Outcomes
Market Leadership
Revenue Growth
Prospect Acquisition
Customer Experience
Expertise
The following proficiencies were used in this project:
Advanced Analytics
Advanced Analytics
Engage our data scientists to unearth revelations within the data sets that reside within your systems. Develop models and analytical tools to enhance your decision making and client value.
Business Discipline
Marketing Strategy
Marketing Strategy
Dissect client needs, assess market opportunities, design targeted products/services, create client loyalty initiatives, build portfolio analyses tools, and craft compelling value propositions.
Business Discipline
Branding
Branding
Develop corporate and product personalities that meticulously consider the market, competitors, short and long-term goals to present an intentional, unique, and compelling image.
Creative Discipline
Key Stats
media placements (print + online + industry events)
top global brands leveraged service in first year
first eco-certified service developed in Fortune 5 business globally
What Was Done
Client Pilot
Initiated pilot with key client to concurrently develop product and branding to accelerate go-to-market deployment.
Agile Methodology
Key client was pitched prototyped concept and provided feedback along the agile build path.
New Technology
Data experts were engaged to create tools to project and measure carbon emissions associated with vehicle selections and usage inclusive of total cost of ownership.
Pilot Launch
Piloted tool kit with key client which yielded strong positive feedback from senior management and staff.
Innovative Toolkit
Innovated first-to-market environmental offering inclusive of 5-tool analytical eco-consulting toolkit for customized client analyses. 28 top global brands leveraged toolkit in first year including: Johnson & Johnson, Xerox, Pfizer, Nestle, Kraft, L’Oreal, Unilever, TD Bank, Hoffmann La-Roche, Pfizer, Loblaw’s, etc.
Advertising Campaign
Designed and launched broad advertising campaign inclusive of print/online ads, self-serve online tools, and industry speaking engagements.
Market Leadership
Business maintained thought leadership in market as clients promptly adopted the service, saving clients millions of dollars and reducing carbon emissions to meet sustainability targets.
